marketing

  For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.   Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes...

As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order...

`I enjoyed this book. It is aimed primarily at students, but will provide virtually anyone working in or near the field with new perspectives and some fresh thoughts.... Highly entertaining as well as thought provoking'...

The Advertising Handbook" is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise;...

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional...

Airport Marketing examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related...

Get the essential guide to making your events extraordinary! Event planners need professional-caliber information that explains how to decorate a venue for a special event - from assessing the client's decor needs and objectives...

The best of proven marketing wisdom and new ideas to bring arts marketing into the future This resource shows arts managers and marketers how to reevaluate their marketing strategies in light of changes in their audiences