ekonomia

For undergraduate and graduate courses in International Business.   This exciting revision of the classic best-seller provides the most panoramic, authoritative and current review of international business. The world...

Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the “whats" and “whys" of global differences as it covers...

The European Edition will be building on the strengths of the US Czinkota textbook and cover topics that are included in European IB courses. (For example: The nature of International Business, Economic Integration, International...

Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between...

For undergraduate and graduate courses in international business and international management. (Hardback, Comprehensive) A survey of the discipline, this book breaks International Business into the various business functions

Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International...

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment...

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil

Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international business with a strong theory base, with a managerial emphasis and a focus on the impact of...